An experiential 4 - day journey on campus at Khandala
Program curriculum designed by senior marketing research experts
Program enables an integrated understanding of technologies such as Neuroscience, data analytics, artificial intelligence (AI) and machine learning (ML) in the context of generating actionable consumer insights
Program delivery by panel of eminent practicing professionals and experts with over 200 man-years of experience in building global brands
Advanced Technologies – Neuroscience, biometric research, mobile ethnography, Online communities & panels
Data Analytics / Big Data Analytics in Market Research
Conversational Interface – Chatbots, Image Generation
Marketing Analytics, Customer Life Time Value
Social Media and Impact of Digital Marketing
Sentiment Analysis, Customer segmentation
Research & Insights for developing advertising, communication and media strategy
Measuring brand assets
Generative AI for research
Prompt Engineering, Question Answering
Text Summarization, Text Generation
September 2 – 5, 2024
Rs 1.5 Lakhs + taxes for twin sharing accommodation
Rs 1.75 Lakhs + taxes for single sharing accommodation
Fee includes lodging and boarding at the Northpoint Khandala Campus
