INTRODUCTION TO NORTHPOINT
“Northpoint is an idea born out of real life corporate need, dictated by an evolving business environment in the mid-nineties” said Prem Mehta, Mentor, Northpoint Centre of Learning (Former Chairman, Lintas India)
Northpoint is NOT just another business school.
The Northpoint Centre of Learning aims at promoting business success by empowering working executives and young professionals with specialized knowledge and decision-making skills.
The Northpoint model focuses on creating actionable knowledge through an optimum blend between contemporary theory and a rigorous exposure to practice. Training is largely conducted through a partnership between academicians and practising managers with extensive and successful experience to back their point of view.
Essentially, Northpoint programs strive to develop managers capable of assuming and delivering responsibilities with a high degree of excellence, thereby building successful careers.
Northpoint’s primary aim is to bridge the gap between the industry’s need for effective talent, and the needs and aspirations of young professionals. Hence, Northpoint has delved into the following areas to provide the most significant and appropriate training:
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Career Programs to address talent development at induction levels
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Executive development programs that meet learning needs at various levels in an organization
POST GRADUATE PROGRAMS
The Northpoint Post Graduate Programs have a complete blend of theory and hands-on experience in the industry’s leading organisations.
The two flagship post graduate programs already being successfully implemented are:
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Post Graduate Program in Brand Management and Advertising with a specialisation in Advertising, Digital Marketing and Media Management
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Post Graduate Program in Market Research
We are in the process of launching the third program
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Fast-Track Career Program in Digital Marketing
Northpoint believes that the all round development of its students is critical in moulding them into excellent professionals where a large emphasis is laid on co-curricular activities to facilitate team working, managerial skills, presentation skills, etc.
With this aim in mind, the students of the post graduate programs participate in various council activities like:
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NorEdge – This Council manages the overall functioning of the program, with assistance to visiting faculty & student academic requirements. They also work towards the Alumni engagement and management required for the association.
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NorComm Council – The custodian of all communication from the NCL campus to the outside World. Not only do they communicate with the external world, they also share and disseminate all information to the students of Northpoint.
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NorConnect Council – This Council imparts further knowledge streams on Industry trends and insights which supplement the learning process at the Institute. They are also the Council which works on all placement related process and facilitation.
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NorCare – This Council goes by the mantra of “ Spreading Smiles!” They work towards projects based on betterment, may it be for the students in the campus and or creating sustainable social responsibilities for the local community.
INDUSTRY ENGAGEMENT
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To ensure that all learning is aimed at creating high levels of actionable knowledge, Northpoint engages closely with leading industry program partners/ associates, to name a few - Lintas Group, Leo Burnett, Ogilvy, JWT, Lintas Media Group, Dentsu, Webchutney, Ambient, Group M, Milestone and AY Digital (New York). For the entire list, please refer to our placements page.
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The program aims to develop a student as a manager, a marketing professional and a specialist for a career full of ideas, excitement and success.
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The Post Graduate Program in Market Research develops a student as a manager and an insights expert. It is run in association with the world’s leading information and measurement company, Nielsen India.
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Typically, a batch size for each program does not exceed 30 students. This ensures that adequate time, attention and mentoring can be given to every single student.
FACULTY
Since the post graduate programs are partnered by the industry, all training is delivered at the hands of senior practising managers from the partner/ associate companies and other leading organisations from the industry.
Every year, 80 to 120 practising managers share their knowledge and expertise with the students to help make learning a real life experience.
A few names of faculty who have imparted knowledge to the students at our post graduate programs are -
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Partha Rakshit |
Consultant & Former Managing Director, Nielsen India
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Ashish Bhasin |
Chairman India & CEO South East Asia, Aegis Group PLC
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Colvyn Harris |
Executive Director – Global Growth & Client Development - JWT
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Ramesh Iyengar |
Managing Director & Owner, Select Direct Marketing Communications Pvt. Ltd. |
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Adi Pocha |
Owner - Squirkle Producations Pvt. Ltd. |
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Priti Nair |
Director, Curry Nation Brand Conversations Private Limited
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(For the complete faculty list please refer to our faculties page - Click Here)
INTERNSHIPS & ON-THE-JOB TRAINING
At Northpoint, it is our credence that real knowledge starts where theory ends. So while the students are oriented into the various theoretical concepts, every module is backed by numerous practical assignments, case studies, live projects and presentations. The students undergo comprehensive training at the campus and put that to use at the various internships.
Some of the many practical assignments that students go through include:
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Brand Identity - Workshop
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Marketing Planning and Implementation Workshop
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Team Building Workshop
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Qualitative & Quantitative Research Workshop
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Live project in Advertising/ Media / Digital marketing
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360 degree Campaign Planning Workshop
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Creative writing Workshop
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Sales Internship
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Rural Project & Urban Research Project
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Client Internship (with an organisation that uses Marketing Research)
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Elective Internship
INTERNSHIPS -
Every Northpointer goes through at least 4 internship's during their tenure with the Institute. The break up of the internships would be as follows -
Brand Management and Advertising
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Rural Internship - This is a group Internship and they are provided with 3 to 4 diverse live brands and are expected to visit the interiors of India, complete their research and come back with findings which will help them create an effective Communication plan for the brand.
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The brands / projects that they worked on Godrej One, Colours (Channel), New Holland Tractors, Skill India Program, Colgate Natural toothpaste market study (rural), etc.
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Market covered was eastern UP, MP and Rajasthan
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Urban Internship - This internship entails the students to work individually with brands in numerous categories, mainly being FMCG, F&B, Health Care, Personal Care, etc.
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Markets covered are primarily Major Metros
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Students work on issues which the brands face in the local markets like distribution, branding, packaging.
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Data is collected by the students and shared with the respective brand managers
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Sales Internship - Every Marketing Communications personnel needs to understand the sales process to assist in delivering better objectives of the brand being handled. To assist this learning, the students at Northpoint are expected to understand the entire sales process with working on live brands and conducting field work, understand distribution channels & process.
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Markets covered could range between Metros, mini Metros and rural depending on the brand requirements
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In the past the students have worked with brands like Eureka Forbes, TOI, Mahindra Motors, Go 4 Fresh, Anchor Toothpaste, etc.
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100 day Elective Internship – This final internship for the students is based on the chosen specialization. The students are put through the grind by the Organization they select and are advised to convert this placement to their permanent job.
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In the past students have worked with companies like –
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Advertising specialists – Mullen Lowe, JWT, O&M, Leo Burnett, Dentsu, Law & Kenneth, Squirkle Productions, Salt Brand Solutions, etc.
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Digital Communications specialists – Hansa Cequity, Isobar, iProspect, Web Chutney, Flying Cursor, etc.
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Media Management – Carat, Lintas Media Group, Group M
Market Research
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Rural Internship - This is a group Internship and they are provided with 3 to 4 diverse live brands and are expected to visit the interiors of India, complete their research and come back with finding which will help them create an effective Communication plan for the brand. The differentiator from the marketing communications batch is that the objective is a purely research led one for the students of this Program.
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The brands / projects that they worked on were Godrej One, Colours (Channel), New Holland Tractors, Skill India Program, Colgate Natural toothpaste market study (rural), etc.
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Market covered was eastern UP, MP, Rajasthan, etc.
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Consumerisation & Innovation Internship – To learn how FMCG & other categories Customised research projects are handled in Nielsen - taking a brief from the client, writing the proposal, creating the questionnaire, carrying out fieldwork, doing the analysis and writing the report.
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Marketing effectiveness & Sales effectiveness - To learn how retail data is picked up from shops, analysed and presented to clients.
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Verticals - To work with the Nielsen team on a non FMCG customised research area such as Auto, Finance, Pharma, Travel, B2B, etc. with similar objectives as in the FMCG CR internship.
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Client Internship - To learn the application of MR in client companies, how clients work with agencies to deliver MR, and how MR departments in client companies present MR findings to their top management
PLACEMENTS
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PGP in Brand Management & Advertising - The stellar placement record for Northpointer's over the last three years has been elucidated in the chart below.
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Lintas Group |
Pepsi Foods |
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JWT |
Group M |
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O&M |
BPN |
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Dentsu |
ZEE |
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Madison Communications |
Posterscope |
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Mullen Lowe |
Wizcraft Entertainment |
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Anchor (FMCG) |
Quipper Research |
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Times Of India |
Ambience |
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Leo Burnett |
Flying Cursor |
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PGP in Market Research - The students of the PGPMR have all been placed across the nationwide offices of Nielsen India & Pepsi Foods (NCR)
ALUMNI ACHIEVEMENTS
Northpoint acknowledges the accomplishments of its alumni by bestowing upon them the Northpoint Alumni Achiever’s awards for outstanding work done in their professional careers. Some of the winners and their achievements are given below:
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Anish Vyavahare, founder of Shiksha Power and the ‘Fight for India’ quiz contest was conferred with the ‘Young Entrepreneur’ award for 2013
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Rinku Biswas received the ‘Marketing Innovation and Excellence’ award for her award winning campaigns for ‘&pictures, &pictures HD and Zee Classic’ television channels.
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For winning the Best Screenplay Award at the Ladakh International Film Festival 2013 for his debut film OASS, Prajay Shah was awarded the 'Northpoint Alumni Award'
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Gursimran Singh received the 'Alumni Achiever Award' for his contribution as a Strategy Planner to the team that won the Effie Bronze 2011 for the Kissan Jam Digital Campaign
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Darryl Pereira was conferred the ‘Alumni Achiever Award 2012’ for his winning contribution to the Emerging Product Ideas worldwide contest on the Social Media Equity Model: Pioneering Social Media Equity Measurement – in India and Beyond.
Over 550 graduates are currently contributing to large organisations or their own businesses and have built successful careers for themselves.
IIM-Ahmedabad & ISB-Mohali Win!
In 2012, Northpoint students participating in the IIM-Ahmedabad Case Study Competition and in 2013, they enrolled for the ISB-Mohali Consumer Insights Challenge where the leading B-Schools of India competed against each other on solving a common live case study that would test their creativity, consumer understanding and marketing acumen.
Out of more than 30 registered teams at the ISB-Mohali Consumer Insights Challenge 2013, 5 talented teams were shortlisted and these teams had the golden opportunity to pitch their ideas to Nielsen leaders. The results were as follows:
1st Prize: IMT Ghaziabad
2nd Prize: Tie between Northpoint and XIMB
In 2012, 26 prestigious colleges participated in the IIM-A Insight 2012 Case Study Competition. Northpoint students won the Second Runner’s Up prize while NITIE Mumbai and IIM-Ahmedabad were the winners of the first and second place respectively.
Both victories were well deserved and added one more feather in the Northpoint cap!
EDUTAINEMENT AWARDS 2014
At the Edutainment Awards 2014, Northpoint was judged as being among the top three best training institutions for advertising communications in India. An image of the certificate received for the same has been enclosed as well.
ACCOLADES
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DNA B-School Innovation Awards 2015 for INNOVATION IN BUILDING ACADEMIC & INDUSTRY INTERFACE
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3rd Best Advertising School Award by Edutainment Awards 2014
EXECUTIVE DEVELOPMENT PROGRAMS
Helping organisations develop their leadership pipelines as well as making them more innovative, is achieved through the executive development programs by analysing and assessing the existing state, designing implementation measures and rigorously implementing them.
Executive Development Programs successfully offered were in the areas of leadership, marketing strategy, lean management, marketing communications, team building, selling and negotiating skills, mentoring, etc. for leading organisations like Hindustan Unilever, Standard Chartered Bank, Lintas India, Reliance Retail, Johnson Diversey, Sandoz, Eaton Consulting, Heritage Foods, Ambit Finance, ICICI Prudential, etc.
CONTACT DETAILS
Website: www.northpointindia.com
LinkedIn Page: https://www.linkedin.com/in/northpointindia
YouTube channel: https://www.youtube.com/channel/UCogXuRNtyXYluA188NosphA
Facebook: https://www.facebook.com/NorthpointIndia/
Twitter: www.twitter.com/northpointindia
Address:
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Mumbai Administrative Office: Unit No. 13, Third Floor, Prabhadevi Industrial Estate, 408, Veer Savarkar Marg, Mumbai - 400 025.
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Khandala Campus: Rustic Highlands, Old Khandala Road, Khandala - 410 401, Maharashtra.
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Tel: 022 24212241/42
