Building Power Brands

• Career Orientation
• Business Orientation
• Business Etiquette
• Conflict Management & Emotional intelligence
• Organizational Structure, Functions and Behaviour
• Overview on Government & Society
• Macro Economics
• Communication and Presentation Skills

• Statistics for Managers
• Project Management
• Finance and Accounting for Managers
• Supply Chain Management (Overview)
• Sales & Distribution Management
• Customer Satisfaction
• Consumer Orientation - An Overview

• Principles of Marketing
• Brand Management
• Consumer Orientation
• Modern Trade
• Quantitative Research
• Qualitative Research
• Rural Marketing
• Introduction to Digital Marketing Communications
• Introduction to Media Management
• Introduction to Advertising Management
• BTL & Its use
• PR in Management & Marketing
• Consumer Insight Mining

• Sales & Urban Internship - 60 days

• Rural Marketing Theory
• Rural Internship - 8 day immersion program where in student groups will travel to rural areas and work on Live Projects

Elective Option 1 - Brand Management 

• Historical development of Brands & their management
• Brand Planning & Brand Architecture
• The relationship between Corporates and product brands
• Marketing plan for brands
• Brand equity & Brand valuation
• Branding and creating sustainable source of brand advantage & value
• Brand strategies: brand extensions, brand revitalisation, new brand development and naming; branding and new media
• Brand Management: Contemporary market issues, challenges & opportunities with Digital media
• Challenges of handling brands over time and across new markets
• Managing Competition in mature Markets & Innovations
• Merchandizing

Elective Option 2 - Advertising Elective

• Briefing Process
• Understanding Consumers, Unearthing Consumer Insights
• Strategic Brand Planning
• Copy and Creative Writing - Advanced
• Ad Research
• Advertising Processes
• Best practises in Client Servicing
• 360 Degrees Campaign Planning Workshop 
• Advertising Ethics and CSR Advertising
• Client Agency Partnership (Client Perspective)
• Indianness to Advertising
• Craft of TV Commercials

Media Management 

• Working with Media Data
• Media Measurement and Research
• Media Buying and Implementation
• Negotiating for Media
• Media Strategy 
• Digital Marketing
• Creative Campaigns on Digital Platforms
• SEO & SEM
• Campaign Management Optimization
• Social Media Marketing
• E-Commerce
• Mobile Marketing
• Email Marketing
• Affiliate Marketing
• Online Media Buying and Planning

Elective Option 3 - Consumer Analytics & Insights Management

• Advanced Statistic for data analysis in Consumer insight mining
• Why people buy what they buy
• What is Consumer Behaviour
• Introduction to strategic Consumer Insight – What is Consumer Insight?
• How consumers make decisions
• The consumer decision making process
• Qualitative market research for understanding how to get closer to your consumer
• Role of emotional aspects of consumer behaviour
• Role of functional aspects of consumer behaviour
• Analysis of Consumer Motivation
• Understanding the role of culture in Consumer behaviour
• Understanding the shopping behaviour 
• Data analytics & visualization
• Marketing Mix Analysis
• Communication & persuasion as a part of the buying cycle

110-day Internship which will provide a student gain work experience in an area of interest while they receive credits for the work done.

• Students work on current business problems of FMCG and other Industries on an individual basis and present their take on the solution post primary and secondary research.

• Students spend a minimum of 176 hours on Student body work honing their skills on their learnings and managing teams.