Building Power Brands

Northpoint is a training and management development centre. It is built on the philosophy of ‘Building Actionable Knowledge’. To make all learning relevant, this unique model works through a close partnership with the industry to deliver customized development of effective talent through sustained engagement.

This is a 11 month residential career program.  It has been designed and is delivered by senior managers from our partner companies and other organisations.

To ensure that all learning is aimed at creating high levels of actionable knowledge, Northpoint engages closely with leading industry program partners which include: Lowe Lintas, Leo Burnett, Ogilvy, JWT, Lintas Media Group, Aegis Media, Carat, iProspect Communicate2, Posterscope, Vizeum, Carat Fresh, Doosra, Isobar, Position², Social Wavelength, PS Live, PSI, Taproot India, Webchutney, Ambient, Brandscope, Milestone and AY Digital (New York).

All training is imparted by senior practicing managers and leading exponents in the field of marketing & communication from the partner companies and other MNCs.  To name a few:

• Padmesh Prabhune :          Founder, Dhruv Communications
• Dhirendra Singh:                 Senior Vice President at Initiative Media
• Neeraj Agarwal:                   Co-founder at  SkillNet Advisors
• Fabian Cowan:                    Country Head Posterscope India & Head Indeed Smartcity
• Asheesh Malhotra:              President Head of Bates CHI
• Gursimran Singh:                Head –  brand strategy and solutions
• Ajai Jhala:                             Former CEO –  BBDO

120 more ......

The program focuses on experiential learning by providing an optimum balance between theory and practice. It is a unique program where students will be trained at the hands of at least 80 senior managers from the industry.  The students have an opportunity to spend a large portion of their training inside large organisations and on the field. 

Northpoint has successfully run over 20 career programs in Market Research, Brand Marketing & Marketing Communications since 2004. 1000+ of Northpoint alumni are currently placed with some of the largest organisations like JWT, Lowe Lintas, Ogilvy, Leo Burnett, Madison, etc.

Click to find the complete list.

Each year, Northpoint selects not more than 25 students to undergo the program. 

Northpoint provides complete placement assistance with our partner companies and other large FMCG companies on meeting the placement criteria which is as follows:

Minimum of 60% marks in each module, dissertation project and all internships offered during the course; as well as no record of any disciplinary issues during the program.

All Students must have a 90% attendance in all modules as well as during internships.

Over 1000+ Northpoint alumni have been successfully placed in the industry and have built excellent careers (click here to see our Alumni).

The package will be at par with the industry standards (3.5-5.5 lakhs is only indicative)

The PGP BMA is a Certificate program.  It is a launch pad for careers with leaders in Advertising, Media and Digital world. There is no affiliation / accreditation to allow for the unique Northpoint training model.

The classroom sessions will be held at the Northpoint campus in Khandala.  However, a large portion of the program is real-life exposure in the form of stints in sales, rural, and an internship in either advertising, media management or digital marketing based on the specialization. 

You are free to visit the campus whenever you like. 

Graduates from all streams with a minimum of 50% are eligible to apply.

Candidates appearing for the final year Degree examination can also apply.

Good scores in competitive examinations like CAT/CET or equivalent examinations will be an added advantage. Though work experience and CAT/CET scores are not a pre requisite to apply to the program, they will, however, be an added advantage. 

On receiving the application forms, shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by Group Discussions and Personal Interviews at the Northpoint Campus, Khandala, on the same day. 

Please check for admission process under pandemic conditions.

The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.

The intention of the Group Discussion is to gauge the depth of your contribution to the discussion, knowledge of the subject, quality of thinking, communication skills and how good a team player one is! The topics range from current affairs to value based generic ones.

The personal interview is a chance for us to get to know the candidate on a one-on-one level and the questions are largely based on the information that is filled in, on the application form.

Work experience is not a pre requisite to apply to the program. An eye for detail, passion to sell ideas, ability to think out of the box, excellent communication skills and a desire to excel is what we’re looking for in potential students. The fast track career program that Northpoint offers together with the partner agencies is one of its kind giving the students the much needed jump start to their career, with or without prior work experience. 

The program is extremely rigorous, with assignments and projects that will need to be completed even after class hours. Hence, one will not be left with any time to pursue a part time job. 

On completion of the program, the student will join the agency as a Management Trainee in the management cadre. There is ample scope for growth which begins as a manager and could someday culminate into an executive director.  Many of the Northpoint alumni have eventually moved either to the client side of the business or have started their own businesses.

Click to see what the Northpoint alumni are currently doing.

Northpoint acknowledges the accomplishments of its alumni by bestowing upon them the "Northpoint Alumni Achiever’s" awards for outstanding work done in their professional careers. Some of the winners and their achievements are given below;

• Aishwarya Khanwilkar’s achievement for Content Strategist
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• Anish Vyavahare, founder of Shiksha Power and the ‘Fight for India’ quiz contest was conferred with the ‘Young Entrepreneur’ award for 2013
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• Rinku Biswas received the ‘Marketing Innovation and Excellence’ award for her award winning campaigns for ‘&pictures, &pictures HD and Zee Classic’ television channels.
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• For winning the Best Screenplay Award at the Ladakh International Film Festival 2013 for his debut film OASS, Prajay Shah was awarded the Northpoint Alumni Award.
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• Sharad Singla’s achievement of the Best Innovator Award for the Year at Adidas was acknowledged as well.
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• Northpoint recognised and felicitated Natalya Saldanha with the "Alumni Achiever Award" for her Dedication and Commitment despite Adversity.
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• Gursimran Singh received the Alumni Achiever Award for his contribution as a Strategy Planner to the team that won the Effie Bronze 2011 for the Kissan Jam Digital Campaign.
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• Darryl Pereira was conferred the ‘Alumni Achiever Award 2012’ for his winning contribution to the Emerging Product Ideas worldwide contest on the Social Media Equity Model: Pioneering Social Media Equity Measurement – in India and Beyond.

Over 1000 graduates are currently contributing to large organizations or their own businesses and have built successful careers for themselves.

Breakfast, mid-morning tea, lunch, evening tea and dinner.

The student quarters are equipped with an individual lockable cupboard, bed, pillow, bed-sheets, blankets, soap, towels, hangers and hot water kettle; a common pantry for tea/coffee and ironing facility. One will need to carry all personal toiletries. A flashlight will also come in handy.

The laundry service is made available to you at a highly subsidized rate of Rs. 300 per month for a maximum of 50 pieces of clothing per month, clothes will be collected twice a week. This will need to be settled in cash at the beginning of each month. During the monsoons, due to high humidity, clothes take longer to dry. Hence, kindly prepare yourself for such a situation.

All expenses of personal nature like phone calls, transportation, etc. will be borne by the student.

If one would like to use his/her personal vehicles on campus, a permission slip signed by the parent would need to be submitted. Please note that Northpoint is located on the higher slopes of a mountain and the road leading up to it is typical hill terrain.

The students have complete access to the exclusive club house which is equipped with a swimming pool, tennis court, squash court, gymnasium, table tennis and billiards.  Students are required to wear appropriate clothes/ footwear for each of these activities.

The library houses book related to the program as well as books in management, self development, leadership, etc. which can be freely availed of. 

In the past, the Northpoint alumni have been recruited with Lowe Lintas, Ogilvy, Carat, JWT, Google, Future Group, R K Swamy, Madison Communications, Starcom Mediavest, Group M, Mindshare, The Economist, Makani Creatives, Cupshup, isobar, Mirum, Youth inc., Posterscope,  Social Wavelength, CNBC TV 18 and many more.

Click for the complete list 

The address to the Centre in Khandala is:

Northpoint Centre of Learning,

Rustic Highlands,

Old Khandala Road,

Khandala - 410 401.

Tel: +91 9594992598 / 9

Khandala is 2.5 hours from Mumbai and 1.5 hours from Pune. You can choose to travel by rail or road.

There are regular buses and trains to Lonavala every half hour from Pune/Mumbai. For those traveling by road, may refer to Google maps.

Northpoint is on the highest hill at Khandala.  You can take an auto rickshaw to the campus from Lonavala station or from the Khandala exit. (Average fare of Rs 250. per trip).

An education loan facility can be availed from most renowned banks and is subject to the bank's discretion and approval. For further details, please get in touch with Pratima Pandey on pratima.pandey@northpointindia.com or 86928 97263

Incidentally, the Northpoint students have previously availed loans from HDFC Bank, ICICI Bank, AXIS Bank, Citizencredit Co-op Bank, Syndicate Bank etc.

No scholarships are available for any of the programs. 

There are no additional costs during the stay at the campus.  However, any costs incurred by students during the projects/internships will need to be borne by them.

The student will need to be equipped with a laptop and data card which are essential requirements of the program. 

On Facebook or Twitter! Or one can call the Northpoint Mumbai office and get connected to the alumni. 

 Click on the APPLY tab

Step 1 - Fill the application form

Step 2 - Make the online application fee payment of Rs. 2000/-

The application fee can be sent through NEFT or Net Banking; the details are given in the selection criteria tab:

Step 3 - A link to your completed application form will be sent to your registered email id.  Download and Print the application form.

Step 4 - Once the application fee has been sent by NEFT or Net Banking, please share the details over email to admissions@northpointindia.com along with the:

*scanned application form along with the handwritten essay. Kindly affix your photograph before scanning.

A confirmation of the receipt of the application fee will be conveyed, thereafter.

Candidates can reapply and will have to go through the entire selection process once again.